LMS Redesign
ROLE
Lead Product Designer
SCOPE
Research · Strategy · UX · UI
PLATFORM
Desktop Web
AUDIENCE
SMB Landscape Owners
Built for desks. Used from trucks.
Greenius is a training and career growth LMS for landscaping, arborist, and horticulture businesses. It helps owners onboard new hires fast, upskill crew leads, and keep up with safety and compliance year over year, for a workforce that's often bilingual, ESL, and H2B. This project was a ground-up redesign of the desktop app, aimed at a market the platform had never really served: SMB owners who wanted real training for their crews but had no time, staff, or patience for complicated software.
I needed to identify the biggest problems to solve for first.
The existing platform assumed a dedicated HR or safety manager was sitting behind a desk to run it. Getting started required a dedicated onboarding team, and once the busy season hit, owners set training up once and never came back. A legacy backend made every workflow change slow and risky. And there was no clear answer to the question every owner actually had: are my crews doing their training? Progress was buried in navigation, spread across disconnected outputs.
Old workflows required manual setup and ongoing maintenance.
I had to get out of the building - literally.
I ran dozens of 1:1 onsite and remote customer interviews and led bimonthly working sessions with current customers - a mix of owners, HR managers, and safety managers. The most useful research came from going onsite:
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Walking facilities and riding along to active jobsites
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Talking with crew members across every role, not just management
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Watching how office staff and field crews actually communicate
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Leading working sessions where owners compared operations workflows with each other
Those working sessions turned into something more than feedback. It shaped how I thought about the product: not just a tool, but a system for owners figuring this out largely on their own.
An onsite customer visit in Louisiana.
If it doesn't work from a truck in five minutes, it doesn't work.
Three themes came out of the research, and they became the filter for every decision our team made. Activation had to be fast enough to happen between jobs, not after them. Once running, the system had to maintain itself, since owners weren't going to manage it. And progress had to be visible at a glance, because "are my crews trained?" was the question owners actually cared about.
Three research themes
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Activation had to be fast
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The system had to maintain itself, aka "autopilot"
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Progress had to be visible at a glance
From there I moved into rapid concept development using Lovable and Figma, turning field observations into working prototypes fast enough to put in front of customers during the same round of working sessions. Live feedback and async responses between sessions shaped each iteration. (As our company began adopting AI tooling, Cursor also became part of the ship and learn workflow).
The three pillars became the lens for every design decision. Each one had to answer a simple question: does this make activation easier, can it run itself, how can it help show owners what they need to know?
Themes that helped guide every product decision we made.
Solution: Streamlined, self-service activation
Self-service onboarding was critical to owners who need quick, easy activation.
Onboarding was stripped to the minimum information needed to get started. No comprehensive employee profiles required upfront, owners build out their account as they go. The team set a goal of two-minute onboarding: first login to employees in training within a single session.
Opinionated course bundles took the guesswork out of assigned training.
Solution: Streamlined, self-service activation
The training catalog held over 150 courses in English and Spanish, which was a strength for the product but overwhelming for a first-time user. Instead of handing owners the full catalog, we built curated "Day One" bundles for mowing, snow, hardscapes, and safety essentials.
One choice, a confident starting point, and a direct answer to the most common owner request: "I just need to get my new guys trained and working."
Solution: Auto-assign for new hires
Automations brought hands-off workflows to owners who wanted to set it and forget it.
Owners approve a training collection once, and it automatically applies to every new employee added afterward, removing the repetitive setup that used to happen every season. No more manual training setup and endless oversight.
Results
Designed from the field, not the spec sheet.
Every decision traced back to something an owner said or showed during research. The redesign turned Greenius from a platform that demanded time owners didn't have into one built around the time they actually have.
Two-minute activation
From first login to crews in training, in a single session.
Zero manual re-setup
New hires are trained automatically, season after season
Starting points
150+ courses narrowed to the bundles owners actually need on day one.
Visibility on demand
Owners can answer "are my crews trained?" without digging.