Field Management App

A new design system, rebrand, and redesign of an outdated field management app for landscaping and tree care crew leads.

Overview

The who and what of it.

Role

Sole Product Designer

scope

Research · Strategy · UX · UI

platform

iOS & Android (Native)

audience

Field Crew Members

LMN Crew app replaces paper-based field operations with a digital hub crews can run from their phones. Time tracking, material logging, job notes, GPS and time-verified records, and integrated training all live in a single native app - giving supervisors real-time visibility and giving crew members a faster, cleaner way to do their jobs. This project transformed an outdated, clunky work tool into an elegant multi-purpose app built around how landscape crews want to work.

The problem

Limited functionality meant crew leads were still doing manual tasks for every job.

The existing app was built on rigid workflows that didn't match the fluid, multi-tasking reality of jobsites, scheduling, and field operations. Core functionality like material tracking and adding photos was missing, and what existed was too fragile to rely on in the environments where crews actually work.

Rigid, complex workflows

Selecting jobs and crews was inflexible - crews couldn't jump between jobs or handle multiple tasks simultaneously, which is how landscaping actually works.

Missing jobsite tools

No way to track materials, take photos, or build a visual record of completed work - leaving crews without the documentation owners need for liability and portfolio-building.

Offline failure

The app broke in no- or low-service areas - exactly where crews spend most of their time. No offline support meant the app simply couldn't be trusted in the field.

My process

The research, discovery, and the decisions that shaped the design.

Research combined structured feedback tools with direct conversations to surface what wasn't working, what was wasting time, and what was missing entirely - across three different user types with very different needs.

Customer Zoom sessions

Direct conversations with owners, supervisors, and crew leads to understand workflow breakdowns and unmet needs in real operational context

Internal team interviews

Executive stakeholders, product managers and customer support teams provided a front-line view of recurring pain points and the issues adding the most time to workdays

Productboard analysis

Surfaced usability themes through customer feedback and idea submissions - with rich comments providing context on business operations, not just ratings

What we didn't have was usage data. The old, antiquated app had no tracking and no tagging (yikes!). And while data is always a strong quantitative indicator, since this was a complete reset of the app meant customer pain points and insights about their experience with the old app would lead how and what the new app needed to be and how it needed to function.

Design solutions

Make the app an integrated part of the workday, not an extra step.

Beyond the core feature gaps, several environmental and operational constraints shaped the rebuild - each with a direct design response.

Flexible multi-job time tracking

Redesigned time tracking supports multi-job sessions, same-day repeat clock-ins, and 24-hour timesheets without data conflicts or workflow friction.

Outdoor readability and usability

A purpose-built design system enforced high contrast ratios for outdoor environments, generous tap targets, and large type throughout - with the design token foundation to keep it consistent at scale.

Closing the estimate-to-actual gap

Estimate vs. actual progress surfaces directly in the app - showing hours and materials against the sold job, with a moment of recognition when crews finish under budget.

Photo and material documentation

Task-level photo capture and material logging create a running, GPS-stamped record tied to each job - usable for disputes, client communication, and portfolio building.

Integrating a web app into a native experience

Greenius training is embedded natively within the same app crews already use - no context switching, despite the underlying architectural difference.

Outcomes

A field-to-office app that connects everyone with the right information when they need it.

The bar was low but the opportunity for impact was huge. Small changes we made to the most common and most used workflows, would improve transparency, reduce errors and enable crews to work in a more transparent, informed, and confident way.

Unified app

Supervisors, leads, and crew members all served from a single native app gives transparency and oversight to everyone on the jobsite.

Fewer errors

GPS-verified and timestamped records will reduce crew and administrative errors, cost and material discrepancies.

More transparency

Estimate vs. actual visibility helps crews and owners close the gap between sold and delivered.

Offline ready

Offline support means the app works in the environments where crews actually spend their time